Marketing Series: 10 Professional Tips On TikTok Marketing

With over 800 million active users worldwide, TikTok offers its customers a chance to create, share, and edit short-form content at the tip of their hands and that too, in just a few minutes! Brands and businesses haven’t shied away from its popularity among the masses either and have been on their toes to reap the most benefits when it comes to advertising their products and services. From brands as big as e.l.f. Cosmetics (Bach, 2020) to celebrities like Jimmy Fallon posting hashtag challenges (#tumbleweedchallenge) to garner millions of views (Hale, 2018), marketers and influencers are all onboard the most trending app of this year.